Within this "Drag me to hell" poster there is a picture of a girl getting pulled into a fire by some sort of claws, with a background of houses. This has been chosen to show this character is the protagonist of the film and that the film evolves around her. The fire beneath her also reflects the title "drag me to hell" to show that she is being dragged into hell. The atmosphere evoked by the image is sufficiently sinister and spooky, with the sepia tint of the background nicely offsetting the flames in the foreground. The background of the houses could be the places she lives in. All these features make the poster much more eye-catching. The tagline states, "Christine Brown has a good job, a great boyfriend, and a bright future. But in three days shes going to hell". This could engage the audiences attention so that they assume even nice people can go to hell. Also it shows she has everything going well for her however it will soon all be over it makes the person seeing it want to wwatch the film. The poster tells us it is a horror movie because of the sinister and evil atmosphere. It allows people that like horror movies to watch this film.
The poster is composed with the main character in the middle and the tagline and title under it, this is used to grab the audiences attention to the protagonist of the film. The audiences eyes is straight away drawn to picture in the middle. The use of colour and lighting is very dull and dark. We are given more of a creepy and sinister atmosphere rather then a joyful one. This also adds to the scariness of the film to represent it as a horror movie. There are no light colours however the face of the women is more lighter then her body, as her body is taken over by the fire. The brightness of her upper body and darkness on her lower body could represent heaven and hell with heaven being bright and cheerful and hell being dull and dark. It is a photo image which adds a more realistic effect to the photograph however its also animated to give it the fire look. The claws holding on to her also give it more of a graphical effect make it seem less realistic. The claws could show her getting dragged into hell by a monster. It keeps a question answered for the audience so that they want to watch it. Her facial expressions show she is being forced.
The font of the title is written much bigger to the tagline to make the title stand out from the rest of the writing. Also its written in white to make it eye catching in contrast to the rest of the colours on the poster. The fact that the main character is a women could show women are weaker then men and can be dragged into anything. The poster suggests that it is scarey and evil. I think there is a sense of brand identity with the film since the people whom made the advert are trying to persuade the consumers to go watch the film. I think the film is promoted very well by the poster since it gives us the genre, gives us an idea of what the story is about and attracts the audience by its tagline. It is a very eye-catching poster and promotes the film well.
The "Drag me to hell" poster is very conventional. As you can see in this poster the font of the title is written much bigger compared to the tagline, this helps it stand out. Also the title is written in white in contrast to the rest of the dark colours used in the rest of the poster. In this poster they have subverted the conventions of the male character being the protagonist. The use of colours and lighting is very dark and dull, the audience are given more of a creepier and sinister atmosphere. Other conventions were included in this poster are the release date and tagline at the bottom of the poster. Also one main convention with the layout of the poster is using the rule of thirds. This rule helps us display a more clear picture to the audience.
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