Brand Identity

The use of brand identity helps the audience distinguish one magazine or newspaper from another and also enables the audience to recognize the product easily. Brand identity is fundamental to the consumer as it helps symbolize the brands differentiation from the other competitors.
Companies tend to continually look for ways to differentiate their brand's identity so that they are able to keep their brand strong and fresh in the market. This would also allow them to still be able to demand the highest value for their product.
There are many advantages with having a Brand identity. Here are a few:
1) The value is wrapped around the brand. For example, Nike, Adidas and Puma are brands that are worth more in the minds of consumers regardless of whether the product is actually worth the value.
2)If one brand is made to be of higher quality than another brand then customers tend to believe that the higher-quality brand is a better value. For example, Apple's Mac Book is perceived to be better in performance and style than the Dell Inspiron. This causes the audience to understand that the value for the Apple product should be really high. However, the audience never tend to compare the two products because if they were to do so then funnily they would find that the Dell functions much better than the so called 'Amazing' Mac Book.
3) It can be easily determined by specific attributes such as colors, logos, fonts and layout of adverts. These attributes together help to create a unique feeling towards the brand.
The way in which we are going to display our brand identity is by keeping a coherent style. Keeping the font the same style and using the same color scheme throughout all of the media texts will help our audience recognize our Brand wherever they are.