1- Magazine Review Analysis - G.I Joe: The Rise Of Cobra

Language:

1) The article begins and ends in the same tone. its just pure comedy the whole way through. Jokes and negative comments are made constantly throughout and no sense of remorse is shown towards the director. the audience are given a sense that no time should be wasted for this film and that no effort was put into the making of this film.
The Review begins with a snub of the film: 'At least three times during G.I. Joe, you will hear...‘Let’s get into the fight!!!’ This snub line immediately creates the mood for the whole review and creates a sense that the whole way through, all that will be visible is negative remarks about the film.
2) The reviewer then goes on to give the audience a fact which is backed up by the actual comment. "Holy crap, these G.I Joe clips look like SHIT!", This humorous comment is used to ease the reader in and to allow them to understand that even though the film is not good as expected, we as the audience should still read on to find out why.
3) the reviewer then goes on to list other previous films made by the same director such as 'Van Helsing' and 'Deep Rising'. Both these films were criticized and named daft. the comment after 'Deep Rising' was "giant squid monster attacks hijacked luxury cruiser". This language is very playful and also contrasting. The word 'monster' and 'luxury' contradict each other causing the audience not to take this review very seriously but to take it easy.
4) Almost the whole way through the article, the context is very comical and not very serious. In fact, all that is spoken about is the negatives of the film. this is done to inform the audience that the film is not worth it and no money should be spent to watch it.
5) Finally, the reviewer brings the review to an end leaving an impression to the audience that this film is a total mess based on its 'substandard visual effects' and its 'moronic script'. Also, the reviewer concludes his review with a verdict, 'Bond without style and Team America without the belly laughs'. This final conclusion implies to the audience that this film is just so desperate to be something but fails at the end.

Layout:

The colors used in this review are mostly black and orange. these colors seem to be associated with all the other reviews in the empire magazine. this shows that the magazine has a particular motif color scheme that is used in all film reviews.
Empire magazine seems to keep all their reviews in the same similar way. This could be done to show consistency in their reviews and also to make their reviews recognizable to their regular customers. The layout of the review helps attract new readers due to the strict and ordered layout.
The review is presented through the use of columns. The columns help keep the review in an orderly fashion and is also part of the consistency used on all the reviews. the review is only one page and very short. this could of been done to show the audience the their is nothing worthwhile to write about.

Image:

There is only one image in this review and it takes up half the page. This still image consists of two ninjas holding swords, with fire in the background. this image simply sums up the whole film in one image. It basically gives the audience a sense that all they will be seeing is sword fights between ninja dressed people and explosions happening throughout. This image was probably chosen because its the best to attract an audience. Also, it could have been chosen to inform the audience that they would be seeing this kind of action constantly. so, the image gives the audience an option to either judge the film from the picture and review or to just watch it and find out for themselves.

Conventions:

Throughout this magazine article we see a strong sense of brand identity although it is only one page. The layout is a very conventional and the article is very easy to follow because of the use of columns. The image is very eye catching to the audience due to its size and position on the page. The use of colors is very strict and straightforward. there is no particular color scheme used however white and black is the most visible colors on the page. Also, the title is very bold and black. The use of these colors was probably used to give a certain emotional response from the audience. The descriptive language used engages the audience to read more and therefore creating a successful conventional magazine review.